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Over-the-top media service

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An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.[1] It has also been used to describe no-carrier cellphones, where all communications are charged as data,[2] avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods[3][4] and those that update software.[4][5]

The term is most synonymous with subscription-based video-on-demand (SVoD) services that offer access to film and television content (including existing series acquired from other producers, as well as original content produced specifically for the service).

OTT also encompasses a wave of "skinny" television services that offer access to live streams of linear specialty channels, similar to a traditional satellite or cable TV provider, but streamed over the public Internet, rather than a closed, private network with proprietary equipment such as set-top boxes.

Over-the-top services are typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), or televisions with integrated Smart TV platforms.

Contents

• 1Definitions
• 2Background
• 3Types of      content
• 4Modes of      access
• 5See also
• 6References
• 7Further      reading

Definitions[edit]

In 2011, the Canadian Radio-Television and Telecommunications Commission (CRTC), Canada's telecom regulator, stated that it "considers that Internet access to programming independent of a facility or network dedicated to its delivery (via, for example, cable or satellite) is the defining feature of what have been termed 'over-the-top' services".[6]

In contrast to video on demand video-delivery systems offered by cable and IPTV, which are tightly managed networks where channels can be changed instantly, some OTT services such as iTunes require that the video be downloaded first and then played,[7] while other OTT players such as Netflix, Hulu, Disney+ and Amazon Prime Video, offer movie downloads that start playing before the download completes (streaming).[8]

The FCC categorizes the OTT services into two groups: multichannel video programming distributors (MVPDs); and online video distributors (OVDs).[9][10]

Virtual MVPDs include such varied services as AT&T TV, fuboTV, Sling TV, Hulu with Live TV , and YouTube TV.

An OVD was defined by the FCC as:[9]

any entity that provides video programming by means of the Internet or other Internet Protocol (IP)-based transmission path where the transmission path is provided by a person other than the OVD. An OVD does not include an MVPD inside its MVPD footprint or an MVPD to the extent it is offering online video programming as a component of an MVPD subscription to customers whose homes are inside its MVPD footprint.

Background[edit]

In broadcasting, over-the-top (OTT) content is the audio, video, and other media content delivered over the Internet, without the involvement of a multiple-system operator (MSO) in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol (IP) packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video on demand, and from internet protocol television (IPTV).[11] OTT refers to content from a third party that is delivered to an end-user, with the ISP simply transporting IP packets.[12][13][14][15]

Types of content[edit]

This section needs   expansion with: a thorough, sourced description of the types of OTT   content current transmitted. You can help by adding to it. (December 2016)

OTT television, usually called online television or internet television or streaming television, remains the most popular OTT content. This signal is received over the Internet or through a cell phone network, as opposed to receiving the television signal from a terrestrial broadcast or satellite. Access is controlled by the video distributor, through either an app or a separate OTT dongle or box, connected to a phone, PC or smart television set. By mid-2017, 58 per cent of US households would access one in a given month and advertising revenues from OTT channels exceeded those from web browser plug-ins.[16]

The record of simultaneous users watching an OTT event was set at 18.6 million by Disney's Indian video streaming platform Hotstar.[17]

OTT messaging is defined as instant messaging services or online chat provided by third parties, as an alternative to text messaging services provided by a mobile network operator.[18][19] An example is the Facebook-owned mobile application WhatsApp, that serves to replace text messaging on Internet connected smartphones.[20][21] Other providers of OTT messaging include Viber, WeChat, FaceTime, Skype, Telegram and the now defunct Google Allo.[22]

OTT voice calling, usually called VoIP, capabilities, for instance, as provided by Skype, WeChat, Viber, and WhatsApp use open internet communication protocols to replace and sometimes enhance existing operator controlled services offered by mobile phone operators.[citation needed]

Modes of access[edit]

Consumers can access OTT content through Internet-connected devices such as phones (including Android, iOS, and Windows-type mobile devices), smart TVs (such as Google TV and LG Electronics' Channel Plus),[23] set-top boxes (such as Apple TV, Nvidia Shield, Fire TV, and Roku), gaming consoles (such as the PlayStation 4, Wii U, and Xbox One), tablets, and desktop and laptop computers. As of 2019, Android and iOS users make up more than 45% of the total OTT content streaming audience, while 39% of users use the web to access OTT content.[24]

See also[edit]

· Access-independent services

· Content delivery network

· Home theater PC

· Internet television

· List of Internet television providers

· Multi-screen video

· Multichannel television in the United States

· Streaming media

· YuppTV

References

Beyond Industry 4.0: The trends that are powering the digital revolution in defense

By YVONNE HODGE, SENIOR VICE PRESIDENT, ENTERPRISE BUSINESS TRANSFORMATION AT LOCKHEED MARTIN

09/14/2020 11:45 AM EDT

·

The digital revolution is here.

Industry 4.0 advancements are revolutionizing manufacturing and production in many industries. But for defense systems, manufacturing is just the beginning. As Lockheed Martin accelerates its ongoing transformation with cutting-edge technologies and new ways of working, it’s looking at the big picture.

To achieve truly disruptive innovation, we have to think holistically about transformation. Above all, our customers’ missions matter most. Mission-driven transformation looks not just at internal operations, but at the way new innovations enable the joint all-domain operations capabilities our customers need.

The Department of Defense is pursuing a holistic transformation strategy and challenging industry to do the same. For example, Dr. Will Roper, the Assistant Secretary of the Air Force for Acquisition, Technology and Logistics, has described a digital “trinity” of digital engineering, advanced software development and modular, open-systems architectures. Lockheed Martin is aligning to those priorities to accelerate its own transformation and its support to the mission.

 1) Digital and model-based engineering

Building on a years-long transformation effort, Lockheed Martin has revolutionized its approach to digital, model-based engineering, which assesses a system’s design holistically and looks at the full lifecycle, from early design concepts to manufacturing all the way through maintenance and operations. That ensures the delivered system fully supports the mission, and makes it easier to conduct strategic engineering trade-offs and manage changes. It also enables advanced approaches that are in place across the company, including:

· Design for (X), which ensures designs are optimized for both manufacturing and maintenance, and maximizes system performance.

· Digital twins that create detailed models of as-built systems that use machine learning and data analytics to “fly before you buy” – predicting performance in the field, optimizing maintenance, and streamlining production.

· Multi-discipline integration, which enables real-time analysis of multiple aspects a system’s performance, from thermal properties to aerodynamics and more. Those analyses used to occur one at a time, but with today’s high-performance computing systems, they can be run simultaneously to dramatically cut design time.

It’s not just a technology change, it’s a process and a culture change to make systems more capable and more mission-ready in the field. That optimization starts at the big-picture system level and goes all the way down to the individual part level, where production experts can shave time and costs from even the smallest part by shaping the design toward more easily-produced variations. We’re driving that transformation on programs company-wide.

For example, the StarDrive program integrates advanced computer-aided design and product lifecycle management tools into Aeronautics enterprise operations, both to accelerate design and enable greater use of robotics, 3D printing and automated quality inspections. StarDrive also allows employees to quickly link information across the supply chain, manufacturing, and design phases, increasing responsiveness to change while improving quality.

The CH-53 helicopter program has embraced digital engineering. Designs begin in 3D and are maintained through the manufacture and assembly processes. This allows design engineers and technicians to collaborate early and often through virtual reality and manufacturing plan simulations to identify and resolve issues in the build process before they arise, improving quality and avoiding costly re-work.

Lockheed Martin’s digital engineering advancements enable robotic automation on a COBRA drilling machine.

2) Next-generation software

“We’re transforming everything about the way we develop and deliver software — from tools and processes to culture and training — to drive an unprecedented level of speed, agility and quality,” said Dan Heller, vice president of Corporate Engineering at Lockheed Martin. “We’re applying more than two decades of expertise in Agile to DevSecOps, which links development, security and operations groups in an integrated and seamless team. That means we build in cybersecurity from the ground up, collect continuous feedback from users and constantly deliver new mission capabilities to warfighters, while maintaining our rigorous systems engineering discipline to ensure our delivered systems meet customer requirements and expectations.”

More than two years in development, a company-wide Software Factory combines a secure cloud infrastructure for coding with advanced tools, processes, labs and experts. A common toolkit and cloud infrastructure mean engineers can dramatically accelerate new project start-ups, getting new environments stood up in mere days.

That accelerated software development process is enabling rapid prototyping of new capabilities. Earlier this year, Lockheed Martin launched Pony Express 1, a nanosat designed to test a new software-defined architecture that will enable artificial intelligence, data analytics, cloud networking and advanced satellite communications. Pony Express was built and integrated in just nine months.

A Lockheed Martin technician uses AR to train on an assembly. AR can reduce the timeframe for complex assemblies by as much as 80-90 percent.

3) Modular, open-systems architectures enabling ubiquitous connectivity

It’s critical that defense systems can evolve as technology changes around them. Enter modular, open-system architectures. They enable rapid upgrades, the ability to quickly swap out sensors, and ensure systems in operation today, as well as the systems of the future, work together and share information to create a comprehensive view of the battlespace. Lockheed Martin is forging new partnerships to combine its mission expertise with commercial practices and technology, so it can bring the best of industry to bear for customers.

One of those commercial technologies is 5G. Imagine a network with 100 times the bandwidth and a fraction of the delay of current cellular networks — that’s the promise of 5G. For tactical forces, bridging “the last mile” and connecting warfighters at the edge has always been a tough communications challenge. Tomorrow’s 5G networks promise to deliver the bandwidth, connectivity and data to the edge.

And while staying in contact is critical, it’s the data — and its application — that’s transformational. Artificial intelligence-powered analytics will sort through that data in an instant, feeding decision-quality information from commanders to the tactical edge. And the more data the network has, the smarter it becomes, and the better it can support defense missions.

That’s the vision we’re aiming for with mission-focused transformation: a decisive mission advantage for the U.S. and its allies. Joint all-domain operations demand a holistic view of the battlespace. Creating the technology that will enable that future requires the same holistic view of technology, culture and process transformation, led by a digital-ready workforce. And that’s exactly what we’re accelerating today.

Advancements in Artificial Intelligence And Blockchain | Million Insights

Published: Aug. 31, 2020 at 11:59 p.m. ET

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Aug 31, 2020 (AB Digital via COMTEX) -- The global Video Streaming Market is projected to attain USD 184.3 billion by the end 2027, according to a new report released by Million Insights. The market is anticipated to expand at a CAGR of 20.4% throughout the forecast period, 2020 to 2027. Increasing advancements in technology like artificial intelligence and blockchain technology is the major driving force for the growth of this market. Moreover, rising penetration of smartphones for online video streaming at remote locations is anticipated to further drive the market.

Cloud-based streaming services are gaining popularity among the large consumer base owing to improved data accessibility. Moreover, Asia Pacific and North America are the largest market for video streaming owing to rising popularity of over-the-top (OTT) solutions, rising number of subscriptions, increasing disposable income levels, growing trend of mobile video streaming at remote locations and increasing digitalization.

To download the sample PDF of “Global Video Streaming Market” please click here: https://www.millioninsights.com/industry-reports/global-video-streaming-market/request-sample

Factors such as availability of high-speed internet plans at low cost and increasing popularity of on-demand video streaming is anticipated to drive the market growth. In addition, rising demand for digital media for easy accessibility of data is projected to propel the growth of the market over the forecast period. On the basis of solution, the market is categorized into pay-TV over-the-top (OTT), and internet protocol TV. The OTT segment is gaining high popularity among the consumers owing to free delivery of TV and film content through internet.

The segment of tablets and smartphones accounted for the largest video streaming market share in 2019 owing to factors such as portability, easy data accessibility, availability of high-speed internet at low costs, changing lifestyles of people, and rising demand for mobile video streaming. However, smart TV segment is projected to grow at the fastest rate owing to availability of TV channels and video streaming services like Amazon Prime and Netflix on a common platform. On the basis of revenue model the segment of subscription model accounted for the largest market share and is anticipated to grow significantly from 2020 to 2027 owing to availability of different video streaming solutions and cheaper monthly and annual subscription plans.

To browse report summary & detailed TOC, please click the link below:
https://www.millioninsights.com/industry-reports/global-video-streaming-market

Further key findings from the report suggest:

• The education and academic sector is opting to video learning methods which is anticipated to propel the demand for video streaming services

• The segment of OTT solutions accounted for the largest market share in 2019 and is projected to attain the fastest growth from 2020 to 2027

• Asia Pacific is projected to grow significantly from 2020 to 2027 owing to rising penetration of smartphones and high-speed internet data

• Leading players operating in this industry include Amazon Web Services, Inc.; Akamai Technologies; Apple Inc.; Google; Cisco Systems, Inc.; Kaltura, Inc.; International Business Machine Corporation (IBM Cloud Video); Netflix; Wowza Media Systems, LLC; Hulu; and AT&T Intellectual Property.

Million Insights has segmented the global video streaming market based on streaming type, solution, platform, service, revenue model, deployment type, user, and region:

Video Streaming Type Outlook (Revenue, USD Billion, 2016 - 2027)
   • Live
   • Non-Linear

Video Streaming Solution Outlook (Revenue, USD Billion, 2016 - 2027)
   • Internet Protocol TV
   • Over-the-Top (OTT)
   • Pay-TV

Video Streaming Platform Outlook (Revenue, USD Billion, 2016 - 2027)
   • Gaming Consoles
   • Laptops & Desktops
   • Smartphones & Tablets
   • Smart TV

Video Streaming Service Outlook (Revenue, USD Billion, 2016 - 2027)
   • Consulting
   • Managed Services
   • Training & Support

Video Streaming Revenue Model Outlook (Revenue, USD Billion, 2016 - 2027)
   • Advertising
   • Rental
   • Subscription

Video Streaming Deployment Type Outlook (Revenue, USD Billion, 2016 - 2027)
   • Cloud
   • On-Premises

Video Streaming User Outlook (Revenue, USD Billion, 2016 - 2027)
   • Enterprise
       • Corporate Communications
       • Knowledge Sharing & Collaborations
       • Marketing & Client Engagement
       • Training & Development
   • Consumer
       • Real-Time Entertainment
       • Web Browsing & Advertising
       • Gaming
       • Social Networking
       • E-Learning

Video Streaming Regional Outlook (Revenue, USD Billion, 2016 - 2027)
   • North America
       • U.S.
       • Canada
       • Mexico
   • Europe
       • Germany
       • U.K.
       • France
   • Asia Pacific
       • China
       • Japan
       • India
   • South America
       • Brazil
   • Middle East and Africa (MEA)

Read the Latest Press Releases available with Million Insights:

1. Wireless Mesh Network Market – The global wireless mesh network market size is projected to reach USD 11.14 billion by 2025 with a CAGR of 9.1%, according to a new report published by Million Insights.                 

2. Precision Farming Market - The global precision farming market is projected to reach USD 12.9 billion by 2027 with a CAGR of 13.0%, according to a new report published by Million Insights.   

About Million Insights

Million Insights, is a distributor of market research reports, published by premium publishers only. We have a comprehensive market place that will enable you to compare data points, before you make a purchase. Enabling informed buying is our motto and we strive hard to ensure that our clients get to browse through multiple samples, prior to an investment. Service flexibility & the fastest response time are two pillars, on which our business model is founded. Our market research report store, includes in-depth reports, from across various industry verticals, such as healthcare, technology, chemicals, food & beverages, consumer goods, material science & automotive.

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COMTEX_370452298/2555/2020-08-31T23:59:59

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